Tradeversity

College buying and selling marketplace

about the project

Tradeversity is a student marketplace, exclusive to specific university communities that safely handles transactions of products, rentals, and services between students. We began working with Mike Meyers, CEO of Tradeversity, in January of 2015 after he and his team had launched an initial web version on the University of South Carolina campus.

  • UX / UI design
  • iOS development
  • Android development
  • Web development
  • Server development
  • Email campaign
Brendan banging on some dope iOS code
CHALLENGE

One of the largest challenges in building Tradeversity was the simultaneous launch and connectivity of all parts of the product that had to be live before the school semester. Chats on the web app from one user, had to work seamlessly with the other user who may have been using Tradeversity from their iOS or Android app. When payments were made through the app, the backend had to authorize and verify quick enough so that users could meet, verify goods or service, then pay that moment without any delay.

Emails also had to be dispatched whenever triggered to help keep the system working, inform users, and educate on the process of the system. Building such an interconnected system of parts that had to launch congruently had our entire team on-deck, ready to handle it (there were quite a few pizza-fueled late nights week of launch).

“Working with 52inc has been fantastic, and really enabled us to take our company to the next level. As a non-technical founder, I needed to find a team that understood our vision and was able to take our business model and help us turn it into a high quality, scalable product.”

Mike Meyers, Successful CEO
Mike Meyers
CEO, Tradeversity
gabe's hands making notes
zach typing the good fight
dan animating some sweet visuals
PROCESS

Our process, like with most other projects, started with research, sketching, and opinionated internal discussions on decisions like development stack or payment processing options. Our design process is very iterative in general as is; however, the large nature and interwoven nature of the product had us constantly revising UI to adjust for changes in another portion of the app to work accordingly. Due to these constant changes and tweaks between entire teams, our communication surged at radical levels.

When we launched the product in August of 2015, we made sure to celebrate quickly, as we launched numerous point updates through September 2016 that featured addition of rentals & services, and updated chat/payment system based upon some informal user testing and feedback.

Two cool dudes holding an iPhone and Android with Tradeversity open
Money being sent inside the iOS Tradeversity app

For a wide adoption of use, we created an iOS, Android, and web app so that any student could utilize the service. These products incorporate numerous features like a payment system, allowing students (who rarely carry cash) the option of cashless transactions.

Tradeversity not only allows sale of products, but also of rentals and services. We allow users to change availability of rentals & services to identify when an item is rented out. These items also stay on the marketplace after purchase, as they allow for repeat use unlike product listings that are automatically removed after purchase.

Choices for selling an item inside the Android Tradeversity app

Tradeversity not only allows sale of products, but also of rentals and services. We allow users to change availability of rentals & services to identify when an item is rented out. These items also stay on the marketplace after purchase, as they allow for repeat use unlike product listings that are automatically removed after purchase.

Transactional emails
Onboarding for Tradeversity

We also had to develop a system of informative, (yet unobtrusive) transactional emails that fit with the brand.

Front page featured items in the web app
Actions panel in the iOS app
Messaging panel inside the iOS app
Marketing page for Tradeversity
EXECUTION

Now, Tradeversity has vastly expanded into universities up the East Coast, and is slated for further regional expansion. We’ve pushed numerous updates and revisions to code and the design based on testing and user feedback.

Our partnership with the Tradeversity team is an ongoing process to help maintain and scale their product as they continue to expand to further campuses.

Android example of the Tradeversity app in the real world

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