College buying and selling marketplace
about the project
Tradeversity is a student marketplace, exclusive to specific university communities, that safely handles transactions of products, rentals, and services between students. We began working with Mike Meyers, CEO of Tradeversity, in January of 2015 after he and his team launched an initial web version on the University of South Carolina campus.
- UX / UI design
One of the largest challenges in building Tradeversity was the simultaneous launch and connectivity of all parts of the product before the school semester began. Chats had to work seamlessly between the web app and Tradeversity iOS or Android app. Payments made through the app had to authorize quickly enough so that users could meet, verify goods or services, and pay without any delay. In addition, the ability to launch email campaigns was needed in order to keep the system working, inform users, or educate them on the process of the system. Building such an interconnected system of parts to be launched simultaneously had our entire team on-deck and ready to handle any issues (there were quite a few pizza-fueled late nights during launch week).
Emails also had to be dispatched whenever triggered to help keep the system working, inform users, and educate on the process of the system. Building such an interconnected system of parts that had to launch congruently had our entire team on-deck, ready to handle it (there were quite a few pizza-fueled late nights week of launch).
“Working with 52inc has been fantastic, and really enabled us to take our company to the next level. As a non-technical founder, I needed to find a team that understood our vision and was able to take our business model and help us turn it into a high quality, scalable product.”
Our process, as with most projects, started with research, sketching, and passionate internal discussions about things like development stack and payment processing options. Our design process is usually iterative in general; however, the large and interwoven nature of the product had us constantly tweaking the UI to adjust for changes in other portions of the app so that everything could run as a cohesive whole. Due to these daily changes, communication between teams was virtually constant to keep everyone on the same page.
When we launched the product in August of 2015, we made sure to celebrate quickly, as we continued to launch numerous point updates through September 2016. These featured the addition of rentals and services as well as an updated chat/payment system based upon informal user testing and feedback.
For a wide adoption of use, we created an iOS, Android, and web app so that any student could utilize the service. These products incorporate features like a payment system which allows students, who rarely carry cash, the option of convenient cashless transactions.
Tradeversity not only permits sale of products, but also of rentals and services. We allow users to change the availability of items to easily identify when an item is rented out. These items also stay on the marketplace after purchase, as they allow for repeat use, unlike product listings that are automatically removed after purchase.
We also had to develop a system of informative yet unobtrusive transactional emails that fit with the brand.
Now, Tradeversity has vastly expanded into universities up the East Coast, and is slated for further regional expansion. We’ve pushed numerous updates and revisions to code and the design based on testing and user feedback.
Our partnership with the Tradeversity team is an ongoing process to help maintain and scale their product as they continue to expand to further campuses.